Testimonials
What clients say about me.
Following a global replatform and domain migration that left our website with poor organic site health, Nick was a strategic and highly collaborative partner in helping us turn it around. He led a cross-functional team across technical SEO and content, listened closely to our needs, and clearly understood our goals. Nick set thoughtful priorities that balanced quick wins with long-term impact, and his feedback was always honest and constructive. His guidance significantly improved site health, content performance, and our foundation for sustainable organic growth.
Lauren Blanda
VP, Ecommerce, Clarks Americas
Nick was a genuinely strong strategic partner during the time he supported us across a number of key projects. He combines deep technical SEO knowledge with a clear, structured way of thinking that makes complex problems easier to prioritise and act on.
As a client, I valued how thoughtful and methodical his approach was, and how easy he made collaboration, particularly on higher-stakes initiatives. I’d happily recommend Nick to anyone looking to steer their SEO strategy in the right direction.
Hemanth Balaji
Head of SEO, Frasers Group
Nick's one of the best & most seasoned organic strategists I've had the pleasure of working with. He's got an uncanny ability to find & drive commercial growth. He can both zoom out for the big picture strategy stuff, and also deep-dive to unpick technical problems, often unlocking lucrative headroom quickly. It’s a skillset that translates anywhere - delivering results for everyone from early-stage start-ups to global mega brands. If you get the chance to work with him, do.
Paul Norris
Senior Organic Director, Journey Further
Nick was an invaluable source of strategic advice and guidance for me across a number of key projects. His methodical approach is something I continue to adapt and use to this day. I would recommend Nick to anyone looking to steer their SEO strategy in the right direction.
James Riches
SEO Lead, Cardfactory
I worked with Nick at two separate places (Monsoon & Selfridges), he is super passionate about all things SEO related and it shows through the level of reporting, enthusiasm, technical ability and insight offered on our account. He really helped turn around our channel and is a real expert!
Annabel May L
Digital Marketing Manager, Selfridges
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