About Me
My experience & background
With 11+ years of SEO and organic marketing experience, I have grown with the industry and seen my fair share of algorithm updates and landscape changes.
Starting my career as a dedicated link builder, I’ve worked through the ranks in agencies big and small, managing teams and owning department propositions.
At the heart of it all lies my passion for collaborating with clients and connecting them with new and existing audiences through organic search.
I’ve partnered with businesses of all sizes, from fast-moving SMEs to complex enterprise brands with eCommerce at the core.
SEO
Content
Organic Strategy
AI / LLM Search
Management
Clients
My Experience
The Journey so far...
Department Head // Organic Strategy Director, Journey Further
Developing the agency's Organic Strategy propisition alongside senior leadership. Building the team from scratch. Joining the dots between SEO, Content & Digital PR through organic strategy setting and client leadership.
2023-2025
SEO Manager, Journey Further
Managed a high-performing team of SEO experts and led organic strategy for top-tier retail brands, including the Flannels Group and M&S. My focus was on delivering expertise and accelerating new client growth within an ambitious agency environment.
2021-2023
SEO Manager, Itineris
Developed and scaled the agency’s SEO proposition, placing a predominant focus on technical SEO and content strategy. This contributed to increased agency organic revenue and fostering the growth of the internal team.
2020-2021
Senior SEO Manager, Artefact
Owned and executed advanced SEO and Content strategies for global, high-profile brands, including Selfridges and other leading e-commerce retailers. This solidified my ability to handle complex, large-scale organic challenges with high profile stakeholders.
2019-2020
SEO & Content Exec > Manager, FusedSeven
Starting as an intern link builder, I rapidly progressed to strategic SEO & Content Lead. I then managed a team of four, growing the agency's service offering and defining my foundational, hands-on expertise.
2019-2020
Book a free consultation or audit.
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No strings attached. Just an opportunity to connect and discuss your goals, opportunities or challenges in organic search.